It is an art to come up with words that would convert prospects. Most of the times, firms are stuck with boring email copies and lose all the leads before they even know it. In the quest to “write it all,” markets often juggle with more than they can manage. Few people know the art of crafting emails that sell. If you want to be one such person, then you can’t miss reading this blog.
ContentProz has conducted a deep research on this matter to share some useful tips for you. You will find them useful for business email writing.
Opt for the Accurate Terms
Word choice matters a lot. To get the attention of readers, selection of right words is crucial. As you have limited number of words to convey your message, you must be very selective. We suggest that you make use of literary techniques and analogies. You can also use sensory words that can put feelings and imagery in the copy. Stir sensitive side of your reader with powerful words. You can use this technique both in CTA and email marketing copy. Also, avoid the use of words that promote false vows and fake claims.
The intro matters a lot. Giving a proper introduction using precise words is important. Your introduction will help you win more clients. This is the reason your email opening should be irresistible. You can personalize your email copy, state facts, and add quotes to make it work. You will get more subscribers and build a good reputation this way.
Write the Copy for Reader
If you need people who read and click on your copy; you’ve got to think like them. Keep tone casual and welcoming. Try to sound as interesting as possible. Sounding businesslike doesn’t have to be dull and boring. Use your words to stir imagination and curiosity among readers.
Provide the purpose of your business email writing with precise and to-the-point words. Add anecdotes or even personal stories of other clients. You will get your desired click-through rate (CTR) once the reader understands that your offer stands out.
Don’t Use Upper Case Letters
Using caps in writing puts a bad impression on the reader. Also, make sure you do not use exclamation marks in the body and subject lines. Use of capital words not only displays loud intentions but also suggests that email is spam. It will affect email open rate badly. Or worse, it can get you barred by the email newsletter service.
Optimize Your Writing Style
Typically email marketers tend to focus on writing style, to get most out of emails. And this is what you should be doing. You need to add a specific idea to every paragraph you write. Add logic, cohesion, and coherence. Also, write short paragraphs. You can also use subheadings, bullets, and text blocks in the email.
Write Catchy Subject Line
Starting off an email with a heading is a tradition. But you ought to make it so catchy that reader is compelled to open the email. If your email subject is attractive enough, you don’t have to worry about the email getting deleted, reported or ignored by the reader.
Get into shoes of a reader. Why would you open an email? You would open it only if it has some benefit, or convincing purpose, or some offer. The point is to add an offer to the email. Yes, it gives you a lot to ponder. But it surely works if the offer is good enough!
Use the Psychology Tricks
Human beings react to certain emotions instantly. Words that carry happiness, fun, grief, and interest tend to trigger a reaction. We suggest that you use your information about human psychology in your business email writing. This will help you in creating high-converting and better marketing copy.
Below are some of the psychological factors that can be used for increasing click and response rate
- Images of people depicting different emotions
- The choice of color, since colors can provoke reactions, can be used in CTA buttons
- The Fear of Missing Out (FOMO) works well when limited time offers are made. People don’t want to miss out a discount deal that’s offered for a short period.
Write Relevantly and Innovatively
You may think you know how to write an email. But there is always something new to learn. To optimize your email copy, you must avoid generality. Email marketing companies generally focus on interests of the audience. But a subject line with cliched words sounds uninteresting and monotonous. So, you should try to be relevant yet innovative while creating a subject line.
Keep the Goal in Mind
Yes, your goal is to target a specific audience but you should but efforts to retain clients too. Emphasize the key action that you require your audience to set their eyes on. Not every email should be promotional. Sometimes emails are meant to build a relationship with clients as well. So if you are not promoting something, then make it sound inspirational.
Haphazard content does not look inspiring. You need to align everything according to format. When sending a copy to the client, you will have to include title, purpose, and conclusion. This helps in building a trustable relationship with clients. Your email content and design should complement each other.
Give Incentive to Clients
You can add rewards and presents in your email copy. This can start with the opening of the copy and go all the way down to the opt-in form. The reward can be in the form of free email service, subscription, discount deal or something relevant. You can relate the rewards in the form of case studies.
Creating a high-converting email copy is not difficult, but it requires skill. Knowing how to write an email and using the same techniques can improve ROI. You can practice these tips, and you will surely be able to build repute among your clients. Feeling inspired? Don’t forget to share your thoughts in the comment box below!