Are you planning to create a social media marketing plan? I agree it is a tiresome task especially if you are creating it from scratch. Every activity you perform needs to be a part of the larger social media marketing strategy guided towards goals and objectives of your business. It is indeed a time taking venture, but once the plan is finalized, the efforts you make on the social media will naturally become a part of your routine.
Do you exactly know what a Social Media Marketing Plan is?
It is the summary of planned activities and the expected outcomes to be achieved for your business using the power of social networks. This plan should include detailed information about all the existing social networks accounts and the platforms where you desire to create the accounts.
So, if you are looking forward to an efficient social media marketing plan, try to keep it crisp and brief. It should not be such a lengthy one that you are unable to execute it. This plan will act as the guiding principle for you to know whether the campaign is on the right track.
Regarding the subject matter, I have enlisted some of the fundamental steps to creating a social media marketing plan:
1: Be a Stalker!
If you want your content to be an inspiring one, you need to be a stalker. Yes, I mean it!! Look for your competitors, the industry giants, successful entrepreneurs and also the people running a start-up as they are full of ideas and creativity. You need to check the information that is being shared by them on the social media. Learn from them the way they are managing their social network campaigns. Believe me; you will learn a lot.
You also need to check the trends followed by the potential customers. Their emerging interests will give you information regarding the upgrades in your plan. Learn the whys, whats, whens and compile your social media marketing plan accordingly.
There is always a start for everyone. The industry leaders reach up to this level after rigorous efforts and untiring hard work. It’s your turn now! Indulge yourself in reading their autobiographies, their motivational stories and inculcate these qualities within yourself.
2: Create a Content Management Plan
Planning to write catchy content for the social media? That is really good but do you know that a content management plan is what you need before you give a shot to write-up! I have mentioned below all the essential steps that would help you in creating a successful content plan.
- Make a schedule to propose a content
- Decide which social media network you are writing for. (Facebook, Instagram,)
- See what kind of content best suits your upcoming social media campaign.
- Stick to the schedule to ensure you have the content available when it’s time.
- Connect with the followers to reap the benefits from your content plan.
There are various content management tools that can be used. Taskos, Microsoft Outlook, Trello, and MS Project can help you with this task. The content should be developed in advance so that the urgent requirements do not create a hassle for you. Prompt response to the customers and service provisioning is only possible when the content is already present at your disposal.
3: Keep a Follow Up – Become an Auditor!
The creation of attention-grabbing content is not enough. A perfect social media marketing plan requires a follow-up strategy too. You can use social media analytic tools to monitor the effectiveness of your strategy. If you are not keeping a check on your marketing plan, you are not doing justice with your efforts!
You should periodically review the progress and outcome of your social media marketing strategy. It will enable you to revise your actions according to the progress, resulting in an increased return on investment (ROI). Your marketing strategy and the business objectives should always be aligned! Using the S.M.A.R.T. Goals Strategy for the plan, your objectives should be Specific, Measurable, Attainable, Relevant, and Time-bound.
