Snapchat is an application that allows its users to send and receive images and videos. The great thing about it is that its content is self-destructive. The user can adjust the time limit from three to 10 seconds, and the recipient will be able to view the content for the adjusted time frame.
The recipient can’t save the content on their cell phone; however, by taking the screenshot, one can save it.
Now, you must be thinking what the connection of the Snapchat and generation of lead is? Let us explore some excellent ways to do so…
Showcase Your Products/Services
Products or services you offer can be best understood if you showcase them. This works best for the product-based as well as the service-based businesses.
Talking about the service-based business, tell your potential customers regarding your current services and what your plans are for the future. Share your links in your snaps, and the interested people would get back to you. As people do not have the facility to open links through snaps, they will contact you through personal messages and ask for the links. This practice is best when it comes to sifting or identifying your target audience from the ordinary followers.
Similarly, for the product-based line-up, you can share your products with your followers via Snapchat. Through this method, your business snaps along with your promotional campaigns targeting your products and services can help you secure potential leads.
Share Clickable Links on Snapchat
Snapchat has made its place in the content marketing industry. If utilized correctly, it can be used to promote your blogs, promotional snaps, and business videos as well. By sharing strictly business content with your followers, you can have a clear idea about your target audience. Once you have identified your target audience, you can move them into your email list, because emails are a far more effective way to build leads and sell your products/services.
Share ‘Behind the Scene’ Moments
People love to be connected with what is going on behind the scenes. They like to be a part of it and feel honored if BTS moments are shared with them. Through Snapchat, you can share extra-curricular, funny, humorous moments of your employees or any entertaining stuff that you think would further strengthen your bond with your customer. Strong bond means strong lead generation. Use this strategy to introduce your consumers to a side of the business that they are unaware of. Also, it is an easy way for people to get involved and form a bond with your brand.
Introduce Fun Activities
Treat your followers now & then by gamifying your Snapchat’s account. Gamification is a technique used in online marketing to enhance the engagement of customers. Using gamification to promote your business is a technique that has been successfully tested and tried by tons of bigger brand names. Simply play ‘Where’s Waldo?’. Using Bitmoji, create a brand-specific character, hide it in a cluttered picture and then ask your followers to find your character, screenshot it and send it back to you to win a voucher! This technique results in a higher lead generation.
Hold Giveaways Through Snapchat
Do you know why giveaways are important? Because they are a win-win situation! Not only do they fulfill your purpose of generating lead but also provide clients with free stuff! Holding competition now and then would help you locate your target audience and generate successful leads. This is because only people that are interested in your business would be willing to compete in the giveaway.
Build hype and tell your audience about your giveaways tons of times throughout the week. Also, the disappearance of the picture after a 24-hour interval would create a sense of urgency among your followers which will compel them to enter the competition on impulse!
Now that you know Snapchat is not all about fun and entertainment, you can use most of its features to step up your internet marketing game. If you still haven’t made a Snapchat account for marketing purposes, then what are you waiting for? Make your account today and don’t forget to share your experiences with us!
