Developing apps, launching them on different platforms and collecting revenue from downloads is what many developers dream about. It’s good to keep your expectations high in an app development quest, but you should not neglect the performance of your app in the process.
There is no point of spending money on marketing if the performance of your app is not streamlined. You should know that something is amiss if the uninstallation rate is considerably higher than the number of downloads. The analytic tools also help developers to enhance user experience in addition to giving insights about app performance.
Analytic tools are developed after extensive research in app development arena, so instead of seeking help from amateur developers, why not turn your focus towards apps analytic tools? Yes, to solve the problems of newly built apps, you should turn towards app analytics tools and get the detailed report about your app’s performance.
To help you find the right analytic tools, we have made a list for you!
Flurry by Yahoo
Flurry is one of the most sophisticated apps in the market that analyzes the app’s performance, so it is no wonder that Yahoo was quick to take it off the market. Flurry has an inbuilt ad network that allows the individuals to acquire metrics on ad performance.
Through Flurry, the individuals can secure a detailed report about user acquisition. Apart from being free of cost, the great thing about Flurry is that this app hasn’t restricted its services to only a few operating software as it performs equally well on iOS, Windows Phone, mobile web, Android, and Blackberry.
Google Analytics
Google Analytics is also a big player when it comes to the app development domain, but unfortunately, Google wasn’t particularly quick to target this market as it was launched in 2012. Google Analytics has integrated AdMob which is an excellent resource for the users to evaluate the performance of their paid campaigns.
Apart from displaying success stories of fellow users who stress the importance of incorporating analytics, Google Analytic allows you to get your app analytics on the same dashboard. It is free to install but is only available for iOS and Android.
Mixpanel
One of the greatest advantages of incorporating Mixpanel with your system is that individuals that aren’t aware of the technicalities of apps can easily develop custom queries without ever getting educated in SQL.
Mixpanel is a powerful interface that lets the individuals divide their users and analyze how the app is being used by these users. As Mixpanel is an advanced option to solve your app analytic difficulties, it is not entirely free
Appsee
Apart from providing the usual metrics and analytics reports, Appsee lets the individuals record user sessions. The experience of developers is enhanced with the availability of heat maps. Although it might seem like nothing but heat maps are particularly useful in obtaining reports when an app crashes. The heat maps will let you see what the users were doing before the app crashed.
Appsee can be availed for free by the users during the free trial after which the clients will have to pay some amount to continue its usage.
Apsalar
Apsalar allows its users to gather information about mobile app attribution which can be used to identify sales opportunities and to profile customers. Moreover, it lets you access marketing ROI of all your marketing partners. Knowing this, you can clearly see which of your marketing partners are working tirelessly and which of them are not!
It also brings within your reach some amazing marketing tools such as SmartTags which provides you with a more thorough analysis of your marketing efforts.
Localytics
Localytics is not any different from the apps mentioned above. This app provides the clients with attributions, marketing ROIs, remarketing data and real-time analytics more or less. The only thing that sets them apart from other competitors is the feature of messaging, so if you find this feature interesting, you should definitely check it out!
Also, Localytics is available to be used on the mobile web, Windows Phone, Android, iOS, and BlackBerry with some free as well as paid options.
Conclusion
When it comes to app analytics tools, there aren’t many revolutionary features that might sweep the users off of their feet. Some tools might provide such options that you may not find in the tools developed by competitors but the basics of all these tools remain the same, and that is to make the users aware of their analytic metrics and report. So when selecting an app analytics tool is in question, it all comes down to the preferences, needs, and requirements of a developer.
Whether you opt for Apsalar, Appsee or Flurry, you should stay clear on your needs and go with the one that best fit your requirements!
