People instinctively open their mailbox on and off but rarely spend more than a few seconds there. Put yourself in the shoe of a busy person who receives hundreds of emails every day. Annoyed? So are they. Here is the downside of overusing emails: people have stopped paying attention. Your prospects see your emails without “seeing” them.
Believe it or not, most of the emails you shoot stay unopened in the mailbox of a receiver for good. Or worse, they end up in an archive folder and stay there for eternity. Email marketing, as it turns out, has turned into a venture that requires creative thinking on the sender’s part. It is a skill that needs years of practice to finally work.
Having said all this, we have found that many of writers use phrases that have no impact on business email writing. These phrases are quite common yet they need to be abridged from content writing. As published by Journal of Personality and Social Psychology, 56% of email receivers fail to grasp the true meaning of an email, due to use of unnecessary phrases.
It suggests that your chance of making the receiver understand the true purpose of the email is quite low. Now, the solution lies in analyzing your emails. We have sorted out some common phrases that are tarnishing the reputation of your emails secretly. If you eliminate these phrases, you will be taking your business email writing skill to next level.
Check out the phrases that you need to abandon.
‘As I mentioned…’
Even if it seems to you that you are repeating things in email, you should not be using this phrase in your email at all. People receive many emails in a day; it’s common for them to fail to grasp the message projected by your email. In any such case, you need to understand the situation of the client. If after several attempts, receiver fails to grasp your point, then it’s time to try another mean of communication, perhaps, call.
“You’re going to love it”
This is a commonly used phrase in emails that are selling products. Use of any such phrase shows carelessness and unprofessional tone. It looks like you are trying to impose likeness of something upon those who may not be interested in it at the least. Such cheesy phrases don’t work in email marketing. You must sound cannier and understanding. It’s better to leave the choice of liking or disliking your product to the client.
“The problem is…”
If you portray a problem as a problem, it will deliver the wrong message to your customers. So rather than using this phrase, portray it as a challenge that you are ready to take. Tell your customer that you will be able to fix any problem that they are facing. Provide a solution, temporary it may be, but it will offer your client some satisfaction.
If you are wishing “Happy Monday” to an employed person already suffering from Monday blues, chances are that he won’t go past your subject line and immediately move on to next email. It will be an irony for those who are having a bad Monday or a bad day.
A simple greeting is always welcome. Avoid using feelings with salutations. Try to get into the shoes of your reader and you will surely get a positive reply from them.
“I completely understand how you feel”
Before you write this phrase, stop and think; do you really feel what a person on receiving end feels? No, it is eventually and logically not possible. Hence, there is no point of writing stuff suggesting that you understand your readers’ situation. Although this sentence shows your concern for the reader, it certainly cannot solve reader’s problem. Not immediately at least!
“Trying” does not sound very convincing. Neither does it satisfy irritated customers. If you write, ‘I’ll try to get it resolved as soon as possible’, it does not instill confidence. You should be sounding sure when you wish to elucidate their problem.
Without the aid of tone and body language, convincing client can be a hard task. You should write brief and reassuring emails. If you are not sure about the exact time required to resolve the issue, just give a longer deadline. This deadline should be adequate enough to resolve the issue.
It’s quite vexing when you tell your problem to your service provider and instead of giving solutions, he just provides you with a suggestion. Do you really appreciate ‘you should instead do this’, ‘you should instead do that’ in an utter critical situation? Certainly not! Understand customers’ problem; they need a solution, not substitutes.
Clients do not appreciate when you start making decisions on their behalf. Although this small phrase sounds ok yet in hours of need, it sounds dismissive and pushy. Instead, use’ I recommend…’
If you acknowledge above-mentioned recommendations, you will surely become an expert in email writing. We encourage all of you to avoid these small mistakes in order to excel the art of email marketing. These unnecessary clichés should be avoided to gain a good reputation among clients.