Are you tired of seeing your emails go unopened? Are low click-through rates affecting your business negatively? If so, it’s time for you to dig deeper and understand how improving click-through rates can significantly improve your business. Research shows that more than 4 billion people will be using emails as a mode of communication by 2020. So, why is it that so many businesses fail to generate traffic and top revenues through one of the most popular modes of communication?
Apart from poor content, lack of effective layouts and email designs can also lead to lower click-through rates. In light of this, we decided to compile a list of top 7 tools that can significantly improve your click-through rates and possibly, revenues. Read on for more insights.
DefiniteMail
DefiniteMail is one of the most comprehensive email management tools online offering optimization of marketing campaigns and transactional messages as well as marketing automation. It offers drag n drop editor, cloud storage, HTML editor and responsive designs among several other features to set it apart from other tools. This tool allows you to monitor your email ratings w.r.t email clicks etc. and allows you to build a positive reputation with personalized logos. Their prices are some of the best in the market. Their free plan alone offers 15,000 emails per month! It’ll be crazy not to try it out.
MailChimp
With 12,000 free emails and up to 2,000 subscribers a month, MailChimp is the dream tool for effective email marketing. It has a user-friendly interface with multiple features such as importing lists in bulk, connecting to CRM/CMS, and adding entries individually. It identifies issues in email, performs A/B testing and sends emails to various groups. The best part is that it provides automation through actions, filters, and conditions that allow you to offer time-specific deals to interested subscribers.
Leadpages
Leadpages is one of the most effective tools for growing your email lists. With a $25 plan, you can get landing pages and sign-up forms and design a custom pop-up form displaying visitor’s actions. This tool is highly intuitive with drag-and-drop editing feature and numerous free and paid templates. This tool integrates with many other email marketing tools, payment gateways and webinar tools etc. to provide you with the ultimate experience. If you want cool widgets for better decision-making about your field forms and button actions, then get a free 14-day trial today!
OptinMonster
Starting from $9 to $29 a month, OptinMonster is a cloud-based web plugin for building lists. You have the option to create pop-up forms and select various professional and eye-catching opt-in forms. As people are reluctant to buy/use products and services from websites, this tool can encourage people to buy by introducing timely pop-ups right before the visitor’s exit. This tool performs A/B, split testing, and provides variations of copy and colors. You can choose the version that leads to most conversions.
SendinBlue
This tool offers both email marketing and SMS services in addition to 50 other features such as web analytics, autoresponders, API availability and campaign segmentation etc. This tool makes designing mobile-friendly and personalized emails easier. You can create trigger campaigns based on customer behaviors. Moreover, SendinBlue retargets landing page visitors and segments lists with the help of contact builder based on demographics to improve conversions. If you are still unsure, set up a free account and send 300 emails to see if this tool is for you or not.
Canva
Undoubtedly, the majority of people are visual creatures and are attracted to what they see on-screen. One of the best tools to design layouts is Canva. With this tool, you can utilize vectors, stock images, and illustrations as well as upload your own images to create beautiful email layouts. You can edit photos with the help of filters, various fonts and elements such as stickers, textures, bubbles, etc. With Canva, you can attract more visitors, which can lead to increased conversions. So, wait no more and start designing today!
Get Response
Get Response is the perfect tool to get your potential customers’ to start clicking on your emails. Anyone can use this tool with ease to create awesome forms and designs with the drag-and-drop feature or use available templates. You can get newsletters and autoresponders as well. The best feature is Time Travel, which allows you to send emails on local time. Better yet is the Perfect Timing option that allows delivery based on past subscriber behavior. You can easily send emails individually to customers based on the time they are most likely to open them. For a mere $15 per month, this is a steal for sure.
Email management is no small task, but with a little help from these tools, your conversion rates can increase considerably. Most of the tools discussed here have free plans, offering a great opportunity for you to use and select the tool that best fits your business needs. With these tools, you can better manage your email designs and layouts and create content that is likely to get more attention from potential customers. Your emails are delivered on a time when they are likely to get the most attention. These little tricks can definitely help improve your click-through rates and lead to more conversions.
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