Backlinking or link building is one of the most trusted and reliable SEO marketing practices, which also help in increasing your website’s organic traffic. Link building if not done properly can backfire and cause your website to lose its current rank.
Initially, Google ranked those websites higher that had many backlinks which lead many of the bloggers and website owners to incorporate shady or unauthentic backlinks, but this practice has long died since the Google’s new Penguin Algorithm. Now, only those websites are ranked well that have incorporated credible backlinks, and those websites are penalized that has incorporated unreliable backlinks.
Now, all because of Google, we have come to the point where it is mandatory to incorporate SEO backlinks from credible sources to get most out of SEO marketing plans. As you cannot possibly steal, borrow or buy links, you have to earn them rightfully. Fortunately, there are many ways through which SEO backlinks can be earned properly!
Broken Link Building
Even the most updated websites cannot escape the curse of broken links. As an SEO marketing tactic, links are used as a gateway to visit other websites that have the similar content. But since the content can be outdated, many times, the link leads to error 404 pages. Such 404 pages can help you in broken link building by offering the referring sites to opt for new, updated content that is yours.
It is a win-win situation for everyone because the vacant space is removed, your content gets replaced with it, and you end up with a high-quality backlink as well! Finding broken link is an easy task as you just have to find high-quality websites that have broken links. Difficult, you say? Well, it won’t remain difficult if you incorporate Ahrefs.
Initiate this process, with figuring out a keyword that you would like to use. Then on Ahrefs, enter the keyword and make a note of all the top websites that appear. Select a website and click on Dofollow button and it will provide you with a list of all the broken links on the website that you have selected.
You won’t be able to view the content that was available on the broken link but as everything is possible on the internet so you should be good. Go to archive.org, and it will let you see the whole period in which the content was up and running. And, through the same website, you will be able to view the deleted content as well.
For backlink generation via SEO marketing, carefully read the content and produce something that is a much stronger version of outdated content. After having accomplished that, visit the website which originally published the article, inform them of the article you wrote and ask them to refer your content to their website in place of the broken link.
This skyscraper technique in SEO marketing is developed by Brian Dean, and I must say that it is a great way of backlinking. The skyscraper technique calls for the searching of the blogs that could be worked upon on a further level. Simply put, you take a successful blog and reproduce similar content and take it to the next level.
The only thing to be mindful of is to answer things that were left unsaid in the previous blog and to simplify points that were explained in a difficult manner. Keep in mind that you have to shoot for quality and not quantity. It can be a difficult thing, but if you are not opting for quality, then there is no need for reproduction.
After producing a quality blog, visit the domains that have referred the original blog through Ahrefs. Search for backlinks, and contact those domains and offer them with the opportunity to link your content instead of the previous ones.
Rather than asking domains to reference your content page or blog, provide them with resource links to your collected knowledge or authentic research that everyone in a particular niche would be interested in.
Resource links are an extremely easy way of link building because the accumulated research is a unique piece of content and it will attract unique people from unique domains. The only thing to keep in mind is to create useful resources so that the people would link back to the source when they use your research within their blogs or any piece of content.
You might be thinking that undertaking research would require a lot of time and effort, but there isn’t any need to worry as the research need not be original in nature. You can combine various aspects of a particular subject scattered across the internet and present it as one research, your research!
Time and again, Google has warned against guest posting because most of the guest posts are low-valued or poorly written, but if you produce great quality guest posts then you should be good to go! Also, guest blogging is a great tool that can be incorporated into link building.
To initiate the process, you need to find a spot for you on websites that have opened spaces for guest blogging. Approach them through emails or follow the procedure reserved to request guest blogging. Keep in mind that not everyone will be willing to post your content.
Once someone has agreed to post your content, you can add your website’s link within the content thus creating SEO backlink for your website!
If done right, link building is one of the most effective ways of ranking better and driving more traffic. So follow these steps mentioned in this blog, incorporate them into your marketing routine and witness your website rank higher in the popular search engines.