With the inception of Instagram’s new stories feature and the immense popularity of the Snapchat among the young generation, a lot of marketers have shifted their focus on these social media platforms while completely ignoring Facebook. Little do they know that even with no recently launched feature, Facebook continues to dominate the world of social media with over 1.59 billion active users.
Most of the experts in online marketing arena consider Facebook as the backbone of their social media marketing strategy. Although the marketing advice is a dime a dozen these days, there are very few people who really know the ropes as far as the online marketing is concerned.
If you find yourself among such people who are interested in getting some real advice for online marketing on Facebook, then worry not because this blog will inform you on how you can step up your marketing game.
Start with a Business Page
The most important thing about marketing on Facebook is to start by making a business page and not a personal profile to represent your brand or business. The thing with business pages is that they allow you to customize the appearance of that page, using certain tools that are not available in the personal profile setting.
Also, your Facebook followers can like and follow your activity on your open business page, but they cannot do the same with your personal profile.
Attract Followers with Contests
This is an old yet slightly ignored strategy to attract new followers to your business. Contests are mainly overlooked because nobody is willing to give away stuff. But if you are a true online marketer, you would know that you are in fact gaining extra followers with every other giveaway.
So if you want to familiarize the users with your business, hold contests, and giveaways. Previously, it was required by Facebook to organize a giveaway through a third party, but now Facebook has revised its policy which means organizing a giveaway have never been this easy!
Conceal Important Content
Human beings bear a fair share of curiosity, and this can be utilized by the marketers to boost their marketing game. Avoid putting every bit of information for the whole world to see without clicking anything. Instead, use highly captivating CTAs and use them as a pawn to attract the attention of the users to your business page.
You can also incorporate colorful visuals and gifs to seal the deal.
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Ditch the Auto-Generated Article Box
Marketing can be extremely fruitful, but to get fully benefited, there are certain new tricks to adopt and a few widely accepted tips to drop. For example, when you want to share your website’s blog on your business page, you can choose to ditch the picture auto-generated by Facebook. Moreover, there is no need to share an untidy and unedited link to the original article/blog.
What you need to do is leave the auto-generated photo in favor of a personalized picture. Also, you can opt for a bitly URL to make the link appear tidier than usual. If the truth is told, there is actually no proven fact that this will work, but you can always opt for A/B testing to learn about the preference of your users.
Update you Cover Photos
Cover photos are a great way to enhance your presence among your active followers. Changing and updating your cover photos according to any season, festival, giveaway or any other significantly important holiday can reflect on your fans that you are making an effort to stay relevant and active.
Not updating your cover photos seasonally or sticking with a single cover photo throughout the year can have a negative impact on the followership. Ignoring cover photos even when you are highly active can cause your follower numbers to dwindle.
Never Ignore Facebook Insight
Facebook Insight is an extremely powerful tool especially for those marketers who want to track their users’ interaction on their Facebook business page. Also, Insight lets the admins of the pages view their most popular post in terms of clicks on the links, likes, and shares.
Always keeping this data in front of you will let you determine which of your posts generated the highest amount of activity and which posts failed to do the same. Being informed with such data can help you formulate your marketing strategy for your future posts.
Tag Various Businesses
Tagging different businesses and giving them a shout out in your posts can have positive effects not only on their businesses but your social media presence as well. If your business is collaborating with a third party, don’t forget to give them their fair share of attention in your Facebook posts through shout outs and hashtags.
If you are attending a conference, hashtag the venue and if you are dining out with your potential prospects, narrate the entire meeting in the form of hashtags. Keep the hashtags coming in your posts but never overdo them because it can massively fire back and you could end up losing your followers.
There are a lot of other marketing tips that you can follow to boost your marketing game such as the sharing of genuine and real testimonials with your followers. Or by arranging and organizing Q&A sessions with your followers to know about their opinions and views.
