Human beings have always relied on various tools that aid them in understanding difficult or indigestible information. It is no wonder that the infographics are extremely popular among the current generation because of the way they beautify the presentation of facts and figures.
If you are one of those people who think that infographic is a modern concept, then you are misguided because the history of infographic goes way back in history. The ancient Egyptians, the Mayans, and the cavemen used to narrate important moments of their life by drawing pictures on the walls. Though this practice has not left the humanity so far, it has been considerably evolved to fit the context of the modern world.
Generally speaking, infographics are extremely useful, but there are many people who aren’t aware of the basics of creating infographics. If you are one such person, there is no need to worry as this blog will reveal all the secrets associated with the creation of an infographic.
Form the Data in a Story
The best stories are the ones that don’t need to scream for attention, in fact, all the attention is directed towards them without those stories doing anything particular on their own. Anything can be presented in the form of stories, and the technical or big informational data is no exception.
To effectively communicate the big data stories, you just have to find the target audience by presenting the story in an attention grabbing and compelling way. More importantly, don’t write a story for your audience; instead, plot a scenario which you would love to read because if you like your big data story, then your target audience will most probably love it too!
Define Audience and Purpose
To form a successful infographic, one must move backward instead of moving forward. The reason is that without any research or sound knowledge about the audience and the content, no one can develop an infographic that would be a hit among the readers.
Before beginning, ask yourself questions like who will be your audience? And what information will they gain from the infographic? Once you are clear about the audience and how your audience would walk away from your infographic with valuable pieces of information, you can start your work.
Furthermore, designing a graphic CTA is of paramount importance when it comes to the infographics. Whether you want to establish your business as a leading agency, or you want to sell a product, the way you deliver your message will determine the success rate of your infographic.
Present Information in the Simplest Way
If you want to convey intricate information to the public, the best way is to present the information in the simplest way possible with the incorporation of the visuals and graphics. Graphs, spreadsheets, and a block of texts should be kept at the minimum to simplify your infographic further.
The information presented in the infographic should be accurate, clear, easily accessible, valuable, informative, optimized and depicted in a beautiful yet interactive manner. Infographics are used to drive a deeper learning experience this way.
Selection the Right Tools & Illustrations
Pie charts, graphs, bars, areas and line are a few of the illustrations from an assorted toolbox of a designer so it can be considerably difficult to make the right choice and select the one that serves the purpose. At times, designers are so caught up in the process of making their infographics appear beautiful that they end up with the wrong choices.
Always choose a type of graph that assists the audience by making the difficult information appear easier or select an illustration that breaks up the blocks and delivers the information in a convenient way. Keep in mind; you are not designing a graph so beautiful that is fit to be hanged on the wall. Instead, you are designing the infographic to convey difficult information for the easy understanding.
Make Structure Your Center of Attention
The structure is an important factor when it comes to infographics because having a clear structure in mind keeps the designers from diverting from the main theme. A clear structure helps in the organization of the information and also controls the flow of the narrative. Moreover, it makes sure that the integrity of the infographic does not get lost within the visuals and that it remains intact.
A balanced structure of an infographic makes sure that the data and the information control and directs the graphical representation rather than the visuals. The only thing to keep in mind while developing the structural concept is to ensure that the structure will contribute to making the data appear simpler than it already is.
Develop a Successful Distribution Strategy
Once you have achieved the task of developing and designing an infographic, the next step is its distribution. It is not possible to get desirable results even if you’ve designed a visually stunning and easy to understand infographic but didn’t finalize on any distribution strategy from the beginning. Anyhow, if you forgot to develop your distribution strategy then you can start by sharing the infographic on various social media platforms.
It is important that you incorporate both the organic and the paid means for distribution. Also, if you have time on your hands, you can search for those social platforms that have a high activity rate of the users. Reach out to those platforms and explain how your infographic would add value to their lives and keep learning new ways of infographic creation. Don’t forget to share your feedback about this blog. We would love to hear back from our readers!
