Live streaming apps are not a new concept as they have been out for the public for nearly a decade. Live streaming apps were first introduced in 2007, but such apps only gained popularity in 2015.
The reason for live streaming apps like Periscope, and Meerkat being insanely popular in the current age is because they offer value and entertainment at the same time. Another reason for their popularity is because the number of the mobile consumers has increased immensely in the recent times. Considering this, many marketers have started utilizing such apps as a mean of business promotion.
The incorporation of the live streaming apps for the purpose of creating sticky content doesn’t require you to have billions of dollars in the budget. Or it doesn’t require the marketers to have an oversized brain. To effectively utilize live streaming apps for the creation of attractive and engaging content, you just have to pinpoint specific apps and devise your marketing strategies likewise.
Following are the live streaming apps that you can utilize in your quest to creating sticky content.
Periscope
Periscope has many unique features that make it the best choice for making your content attractive. With the users’ ability to send hearts and ask direct questions during the live feed is what makes the Periscope compatible with many businesses. Also through these ways, Periscope offers a new attractive platform to many of the marketers who are always on the lookout for new ways to take their content game to the next level.
Take the example from Red Bull. Red Bull has always been the first brand to take up unconventional and unique ways to promote their products. So it wasn’t a surprise when the energy drink giant jumped into the Periscope.
All the content marketers can take an example or learn a thing or two from the various profiles of Red Bull. They have developed geographically-optimized profiles for different regions. And the content that they provide on those specific profiles is personalized according to the locations. Though they don’t livestream their products, the strategy of content optimization according to the location is an excellent way to increase the target audience base.
Facebook Livestream
Facebook launched its live streaming app for the public use following its popularity among the masses. With its launch, Facebook unintentionally became a marketers’ hub because Facebook has more than 1.6 billion active accounts.
Since then, a lot of marketers and motivational speakers have tried their best to incorporate live streaming into their marketing strategies. One such example is the Grant Cardone, a motivational speaker and an entrepreneur who utilized live streaming to its best potential and within four years he became a millionaire.
His strategy was simple; to livestream every single thing. From the launch of his eBook to addressing the masses regarding any difficulty, he took help from his tops salespeople and drove his business onto a successful path. Though his strategy was straightforward, he taught the marketers, all around the world, a valuable lesson.
On one hand, social media platforms like Facebook and Twitter offer the marketers to engage with their audience and the followers through posting and comments. On the other hand, such platforms fail to provide the marketers with a human touch. But this problem can be solved with the help of the live streaming apps. Through the live streaming apps, the audiences can interact with the marketers in real time and can pose any direct question for the marketers to answer.
The content presented on the Facebook live streaming feature can help connect the audiences and the content marketers on the same level and can give them a feeling of being a ‘family’.
Snapchat
Since the launch of Snapchat, a lot of small organizations and many of the larger firms have been busy in utilizing Snapchat to increase their sales and their audience base. While many marketers have sponsored small celebrities to promote their products, others have learned to create sticky content just by thinking differently.
Truthfully speaking, Snapchat is no different than the Facebook live streaming feature except that Snapchat allows the users to make only a ten-second long video. Those ten-second videos can be stringed together to form one giant story. Also, Snapchat allows the users to enhance their videos/pictures by adding various unique filters.
What this means is that by using Snapchat’s ten-second videos/pictures to form a story and by enhancing the videos/pictures through filters, any content marketer can create sticky or attractive content. The only thing to remember while Snapchatting with your audience is to inform and not to sell. Forming a customized hashtag or any message and using it only whenever Snapchatting is a great way of familiarizing your target audience with your services and products.
