Despite having a myriad of web pages available online, people frequently visit a few pages namely ‘About,’ ‘Features,’ ‘Services,’ ‘Contact,’ ‘Terms & Conditions’ and maybe a couple of others. Hence, to generate a healthy number of leads, you surely need to take good care of these web pages on your website. Your lead generation efforts might not pay off if you don’t go the extra mile for the optimization of these pages.
Now, the question here is: How can you possibly find out which areas of our website are most frequently visited? Secondly, after knowing this, what steps can be taken to improve the conversion rate via these pages?
Let us start off with the first question!
To find out about the frequently visited pages of a website, there are certain online tools available free of cost. For instance, Google Analytics can prove to be an excellent reporting tool to know about the most popular web pages. You can get insights into the amount of web traffic on different web pages by looking at “Top Content” report.
The process to acquire this report is very simple: You just need to log in and follow this path: Google Analytics > Content Optimization > Content Performance > Top Content. By following these steps, you will know about top web pages based on the page views and visits for every page along with the average time spent by the visitors on each page.
And, here is the answer to the second question!
Following steps can be taken to optimize these pages & improve lead generation manifolds.
1. Use Online Tools & Apps
- LeadIn is a free app created by HubSpot. You will be able to acquire information regarding your website’s visitors, and once they fill out the pre-existing form, they are automatically added to the contact database.
- Moving forward, 2nd in the list is the efficient Content Management System (CMS). It formulates and manages digital content to maximize the conversion rate.
- Hotjar: If you are in search for a BIG picture to know ways to optimize UX for lead generation & conversion, Hotjar is indeed an excellent app! Whether it is the data points or the trend in user behavior, this tool has it all.
2. Offer special packages
Once you have gained insights into the most frequently visited web pages, you can put the most relevant information on these pages, and the prospects will definitely scan your website! Updating or Improving the UX or themes is also a good idea to entice prospects but the announcement of special packages is equally important. And Yes! Here is another tip to step up your lead generation game. To generate sales of a particular product, you can post a catchy tutorial on popular pages. People will be attracted, and the chances of conversion are 2X.
3. Incorporate Catchy CTAs and Forms:
The quality of CTAs present on a website plays a critical role in engaging a prospect and lowering the bounce rate. Surprisingly, factors that attract a prospect with CTA can be the location, interests, gender, and the products they have been purchasing in the past. You would be amazed to know that the CTAs can convert 42% more visitors on a website, a percentage sufficient enough to reconsider the use of call to actions.
4. Compare Different Variables:
In businesses, every customer is different. A strategy that worked in a certain case might not work for the other. To optimize customer experience strategy, you need to test the tips and trick on your own. The most appropriate example is A/B testing which is used to compare two different variables. For instance, you can use different text for two buttons and analyze the response.
5. Pay Attention to Customer’s Feedback
Customer’s Feedback Matters!! Prospects are desperately looking for the reviews of previous customers to take an informed decision. The testimonials from your loyal customers will play a major role in leads generation because they act as a proof of the quality of your product or service. It is a general observation that most of the people tend to behave in the way others are doing. Thus, you can relate!
6. Make the best use of SEO!
The increase in web traffic of a web page is the first step towards leads generation. However, to increase web traffic, you need to optimize a web page for the related search queries. The more it is optimized and linked with the keywords, better the results will be. Similarly, to gain first-page ranking in search engine results, keywords integration is proven to be crucial.