With ever increasing competition among online businesses to earn exceptional revenue, social media presence has acquired an impactful position. It is good to have a large number of followers on different social media platforms because trends go viral on social media at a fast pace as compared to all other platforms, making businesses likely to catch the attention of prospects.
With a substantial number of followers on social media platforms, it becomes imperative to adopt such management tools that will help you get the maximum out of your social media strategy. Fortunately, the new era of technological advancements has arrived with many promising management tools with online apps being on top.
The compendium of these online apps is diverse and constantly increasing, however we will discuss those apps that are proven to be highly functional as far as social media presence is concerned.
HootSuite
Among the list of most popular social media management tools, HootSuite rests on one of the top 
positions. It is one of most preferable tools when it comes to the sharing of posts across different social media forums. It presents the users with a myriad of options to manage social media presence. These options include simultaneous posting, scheduling, keyword selections and an integrated analytics system for monitoring.
It supports the management of multiple accounts and pages at the same time, top of the list being facebook, twitter, and LinkedIn. The additional add-ons include the conversation tracking and measuring results of a campaign. With these options available on HootSuite, a user gets an all-encompassing toolkit at his disposal to update efficiently and track social media posting.
Edgar
Result driven content is imperative for boosting social media presence, as suggested by Mike 
Templeman in one of his blogs. As long as you are using relevant content on social media platforms, it seems to be perfectly alright to repost the stuff you’ve previously used. The selection of content for reposting takes time, and Edgar deals with this by letting the users categorize the posts in such a way that they can be easily used in future. This app makes it convenient for social media managers to schedule posts by timely accessing the old content that needs to be posted without going the extra mile for this.
Another reason to add Edgar in the suite of tools for social media management is the probability of content being missed by the followers since their news feeds are constantly updated which results in incredible content getting overlooked.
SecuremySocial
With the overwhelming response of followers on different social media platforms, it is not wise to ignore
the impact of carelessly posting stuff about personal lives. Securemysocial acts as a watchdog to prevent the followers from posting mindlessly and avoid inconvenience. It also guides the users on how they should refrain from sharing personal and identifiable information across Facebook and Twitter.
This app is yet another way of valuing and protecting privacy that seems to be compromised during the upsurge of social media marketing. SecuremySocial serves to let the social media and privacy coexist and maintains the reputation of a company during the process, as suggested by Natasha Koifman in her blog on Huffington post.
Canva
Competition is everywhere, and it goes the same when social media managers are striving to be visible to 
followers. With the contest becoming rigorous as the time slides, Canva provides a platform for social media managers for designing customized posts that look more promising than the rest of competition.
Canva provides its users with thousands of ready-made templates to design their social media posts. With millions of images and hundreds of fonts to explore and choose from, this online tool will immensely enhance the productivity of your social media strategies.
In a nutshell, these apps will help you reshape your social media strategy in an efficient yet time-saving manner. These apps along with a wide range of other social media management apps ensure the productive outcome of social media networking for growing businesses. Although these apps are beneficial, it is better to research on the upcoming apps to see if they come with any better add-on to use.
