As a busy marketer, what do you usually observe when you open your email inbox? Emails and lots of emails! Folders that you haven’t even created are crammed in your inbox by the service provider. Keep scrolling, and you will see lists of emails; like promotional ones, flooding your inbox. But you are not bothered because they hold no interest for you.
However, one particular email catches your attention, and you open it out of curiosity. Why? Because the email was from Daenerys, who invited you to play some cool activity and you found the subject of email quite catchy. Such is a power of an appealing email subject. These subject lines give an edge to your email marketing skills.
There are certain types of email subject lines that stimulate our emotions from different perspectives. Think of an email with the subject, “Earn $5000 per month.” Your reaction will be instant as you open the email in a nanosecond.
We previously busted the myths about email subject lines and today we have rounded up a list of most appealing email subject lines for you that influence emotional side of subscribers.
Humorous Email Subject Lines
Nothing brightens up your day more than an unexpected funny statement. So you compose a funny subject line and send it away. The receiver gets a ping in his mailbox, opens it up and smile crosses his face. Mission accomplished! Evidently, your sense of humor compelled him to open the email and check out your offer. No doubt, it will require a touch of creativity from your side, but that would be totally worth it!
Some examples can be,
Gozengo: “NEW! Vacation on Mars”
Travelocity: “Need a day at the beach? Just scratch n’ sniff your way to paradise…”
Eater Boston: “Where to Drink Beer Right Now” (email sent at 6:45 am)
The Muse: “We Like Being Used”
Tempting Email Subject Lines
It’s easy to fool your instinct and deny temptations verbally, but in reality, it takes so much courage to let down a great deal. You may not need a product at the moment but you might need it later, so rejecting a cost-effective deal would certainly be a bad idea. This is key to successful email marketing.
Some of the best examples could be,
Sephora: “Ends today: Get 10% off all purchases.”
Guess: “Last chance to earn $100 to shop.”
Topshop: “Shop now. Save big.”
Pop Physique: “Get Ready. Keep the Pie Off Your Thighs Returns.”
Flaunting Email Subject Lines
We all like to flaunt what we have the best. Well, come on, who doesn’t like being appreciated and lauded? It’s natural. Email subject lines that awaken that vanity of the receiver, work instantly. To make it work, you have to use promising terms that would coerce receiver to open the email either out of embracement or pride.
Some of the examples of vanity email subject lines are,
Guess: “Don’t wear last year’s styles.”
Nissan: “Go green in 2016 with a new eco-friendly car.”
Mercedes-Benz: “Luxury awaits”
Topshop: “Get a head start on summer.”
Curious Email Subject Lines
We know that curiosity exists in just about living soul. There is no end to thirst for exploration and increasing your knowledge. In email marketing, we can capitalize on this intuition. Mold your subject lines carefully; with words that would instigate subscriber to explore email in its entirety.
Some of the examples could be,
Thrillist: “What They Eat in Prison”
Digital Marketer: “Is this the hottest career in marketing?”
Manicube: “*Don’t Open This Email*”
Eat This Not That: “9 Disgusting Facts about Thanksgiving”
Time-saving Email Subject Lines
This is a fast-moving world. People look for shortcuts in every field of life. Especially, when it comes to reading text, brief and clear statements are preferred, as compared to long boring passages where you have to scan the whole page for required information. Try to hit your point in a precise and accurate manner.
Below are some of the examples,
Digital Marketer: “A Native Ad in 60 Minutes or Less”
Pizza Hut: “Feed your guests without breaking the bank.”
HP: “Stop wasting money on ink.”
Duolingo: “Learn a language with only 5 minutes per day.”
Personalized Email Subject Lines
How would you feel if someone refers to you with pronouns rather than calling your name? Of course, you’ll respond less warmly. Same is the case with subject lines, in some cases, it is better to address the receivers by their name, rather than referring to them anonymously. This personalizes your email. Such emails can have casual language, and you can share information in a friendly manner.
Some of the examples are,
Rent the Runway: “Happy Birthday Mike – Surprise Inside!”
Bonnie Fahy: “Mike, do you remember me?”
Brooklinen: “what would you prefer Mike, Vanilla or Chocolate?”
Guess: “Mike, check out these hand-picked looks.”
Conclusively, you may find around various email marketing tips that would enhance your marketing skills. However, to excel vocation of digital marketing, you have to go out of the way. Touching emotional side of the subscriber is one thing and convincing him to respond to email is another. All you need is a little creativity and some patience. Stay tuned for more informative stuff!
